Cruise company creates marketing director roles

P&O Cruises and Cunard Line chief commercial officer Gerard Tempest has revealed his plans for a restructure that will see two long-serving executives leave the business.

P and O Downton Abbey ident
A still from a P&O idents running as part of the Downton Abbey sponsorship.

Tempest, who joined from the role of sales and marketing director at Premier Inn last year, has decided to appoint a marketing director for each of the two cruise brands.

As a result P&O Cruises managing director Carol Marlow and Cunard president and managing director Peter Shanks – who both had some brand building responsibilities – will see their roles axed and leave the business. 

As well as the marketer roles a new role of insight director covering both brands is being created.

The brands are owned by Carnival Corp and the changes also mean that Carnival UK CEO David Dingle formally assumes the titles of CEO Cunard Line and CEO P&O Cruises.

Dingle said when appointing Tempest that Carnival’s brands need to be best in class from a digital sales and marketing point of view and that Tempest “understands what an end to end digital customer journey should look like.”

The new positions line up alongside the existing international development director, sales & customer services director and commercial director positions, which serve both brands. 

Marlow joined the business in 1997 and has worked on a number of brands including Swan Hellenic, Princess Cruises UK, Cunard and P&O Cruises. Shanks joined the business in 2002 and has held leadership roles within Cunard, Ocean Village and Princess Cruises UK.

Head of brand marketing for P&O Cruises Philip Price left the company at the end of last year when his role was made redundant.

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