As head of UK marketing Snell will be responsible for overseeing the marketing function in the UK and Ireland. She is tasked with driving the company’s position in the marketplace, building relationships with new and existing customers and brand communications.
At Bacardi, Snell was responsible for the launch of Bacardi Oakheart spiced rum in 2011, which is said to have be the company’s biggest growth product in that year.
Previously she held several marketing roles at Procter & Gamble after joining as a graduate.
Separately, Lego has also promoted Matthew Ott to head of sales for the UK to drive growth in the region.
Former marketing director Fiona Wright took on the role of general manager of the UK and Ireland in December last year.