Dove tops Cannes to Cannes list
Unilever’s Dove Real Beauty Sketches was the most popular ad on YouTube in the last 12 months according to the video-sharing site’s owner Google.
To mark the 2013 Cannes Lions Festival later this month, YouTube has compiled a list of the ten-most popular ads uploaded to the video-sharing network since the 2012 Cannes event, in terms of view and paid-to earned views ratio, finding Unilever’s Dove series, which features a sketch artist creating images of “real women”, leading the pack. See below for the full list.
1. Dove Real Beauty Sketches
Creative Agency: Ogilvy Brazil
Media Agency: PHD, Mindshare
This was followed closely by Turkish Airlines who relied on the combined star power of basketball and soccer stars Kobe Bryant and Lionel Messi to drive views.
2. Kobe vs Messi
Creative Agency: Alametifarika
Meanwhile the French pairing of Evian and Havas relied on the latest instalment of the ‘Babies’ series to revive shares.
3. Baby&me / the new Evian film
https://www.youtube.com/watch?v=pfxB5ut-KTs
Creative Agency: Havas
Media Agency: BETC
Despite launching in 2012, the latest Call of Action release remains within the top-five with its celebrity cameos and computer-simulated ultra-violence.
4. Surprise Call of Duty Live Action Trailer
https://www.youtube.com/watch?v=4wIZp_E2CxQ
Creative Agency: 72andSunny
Media Agency: OMD
Meanwhile, soft drinks behemoth Pepsi employed stock car driver and its “can cam” to tap into audiences’ initial reticence to talk to car salesmen and tendency to voyueristic videos detailing other people’s terror.
5. Pepsi MAX & Jeff Gordon Present: “Test Drive”
https://www.youtube.com/watch?v=Q5mHPo2yDG8
Creative Agency: TBWAChiatDay
Media Agency: OMD
6. Child of the 90s – Internet Explorer
8. Pepsi MAX & Kyrie Irving Present: ‘Uncle Drew’
9. GoPro HERO3: Black Edition – Smaller, Lighter and 2X More Powerful
