Outdoor Works takes place on 18 September and other partners involved include outdoor specialists Kinetic, MediaCom Outdoor, Rapport and Talon. It takes as its over-arching theme “The Power Of 5” – this refers to the five key benefits of outdoor, according to the OMC, which are that it: Connects, Influences, Activates, Amplifies and Inspires.
The event will feature marketers presenting on how outdoor has helped their brands engage with audiences and boost revenue ,while experts from the industry will highlight how new technology is making the medium both more creative and accountable.
In support of the event, Marketing Week has created a bespoke web page you can find here. While attendance to OutdoorWorks is invite-only, you can register to receive coverage and exclusive insights from the day.
Mike Baker, CEO at OMC, says of the initiative: “Marketing Week gives us direct access to more than 30 000 decision making advertising clients and provides an authoritative channel to influence their thinking.”