The Big Night film follows a man driving a Subaru Forester on his way towards a night out in a hotel and starts with the destruction of a mystery DVD said to be needed for the evening.
How the rest of the story unfolds is determined by the viewer who can make a number of choices along the way to influence the direction the plot takes.
Subaru says it is a “bold departure” in advertising style and “the most complex narrative-branching interactive experience ever attempted”.
The film was created so that there are no on-screen prompts or buttons that might “ruin” the user experience. Instead, taking inspiration from video game design, all the interactive elements are shot as part of the film sets so the interface is unnoticed” by viewers.
There are 98,304 potential variations of the film and 40 different endings, which the brand claims means viewers could play the film continuously for 1.68 years and never see the same film twice.
Viewers can choose options like taking a shortcut or staying stuck behind a tractor but all choices have an immediate consequence in the narrative that affect the mood of the character.
The film can also link to Facebook to allow for the option that the user’s Facebook profile content could paper streamed in the film.
The interactive film was created by Japanese agency ADK & Great Guns Interactive