Monarch Airlines adds marketing muscle

Monarch Airlines has appointed former TUI Travel customer director Tim Williamson to the newly created role of customer and marketing director as part of a board level restructure.

Monarch Airlines creates board level marketer role.

The airline, owned by the independent Monarch Group, has restructured and Williamson is one of three new board members. Also appointed were Adrian Tighe to oversee commercial partnerships and business development and Marisa Blasco to lead revenue management and network development.

Iain Rawlinson, executive chairman of The Monarch Group, says: “The Group has recently announced the appointment of three highly experienced directors to the Board of Monarch Airlines, who will further strengthen that division’s resources in three key areas of revenue management and network development, customer experience, and commercial partnerships, and we expect they will add significantly to the ongoing development of this business.”

Williamson was most recently CEO for the Irish accompanied tour operator The Travel Department.

Monarch Airlines, headquartered at Luton, switched its focus from chartered to scheduled operations in 2010

It introduced the strapline “Fly your way. Every day” strapline in 2011.

First half year financial results for Monarch Airlines saw revenues rise by 10% to £206.4m, with passenger numbers up 7% at 1.9m.

Sister divisions include Cosmos Holidays, Avro and somewhere2stay.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here