Pret aims to replicate in-store service with mobile site

Pret A Manger has launched a new mobile-optimised site designed to replicate its in-store customer service experience on consumers’ smartphones.

Pret a Manger mobile site

The device-agnostic site will use GPS functionality to determine the location of a visitor’s closest shop and details such as the manager’s name, walking directions, opening hours and contact details. A welcome screen will be customised depending on time of day, reflecting the way its in-store staff greet customers.

Once in-store, visitors to the site will be invited to leave feedback for the staff or check in via Facebook.

In addition, the site provides detailed nutritional information about Pret’s entire menu. 

The new site was developed by digital agency Essence.

Earlier this year Pret appointed former Green & Black’s marketer Mark Palmer as marketing director, taking over from Mark McCulloch who was leading marketing strategy on an interim basis. 

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here