Pret aims to replicate in-store service with mobile site
Pret A Manger has launched a new mobile-optimised site designed to replicate its in-store customer service experience on consumers’ smartphones.
The device-agnostic site will use GPS functionality to determine the location of a visitor’s closest shop and details such as the manager’s name, walking directions, opening hours and contact details. A welcome screen will be customised depending on time of day, reflecting the way its in-store staff greet customers.
Once in-store, visitors to the site will be invited to leave feedback for the staff or check in via Facebook.
In addition, the site provides detailed nutritional information about Pret’s entire menu.
The new site was developed by digital agency Essence.
Earlier this year Pret appointed former Green & Black’s marketer Mark Palmer as marketing director, taking over from Mark McCulloch who was leading marketing strategy on an interim basis.
