Facebook hits 1 million advertiser landmark

More than 1 million advertisers have paid for ads on Facebook in the past 28 days, a record for the social network.

Facebok Pages Mobile
How a brand’s mobile Facebook Page will look.

That figure comprises all level of advertiser, from individuals through to major brands. The majority of those advertisers are small business owners, most of which spend small amounts to promote posts from their Pages.

Almost two thirds (61 per cent) of monthly active UK users on Facebook are connected to a local business page, the site says. More than 3 million comments are left on local business pages in the region each week.

Carolyn Everson, Facebook vice president of global marketing solutions, says: “Businesses big and small are growing on Facebook and this is a very exciting milestone for us. Marketers can build personal relationships with their customers on the platform, at a scale which has never before been available.”

Advertising accounts for 85 per cent of Facebook’s total revenue. Advertising revenue grew 43 per cent year on year to $1.25bn (£803m) in the three months to 31 March. 

Research firm eMarketer forecasts Facebook’s earnings from display advertising will hit £279m this year, representing 18.6 per cent of the total market. Google, on the other hand, is forecast to hit display revenues of £371m in the UK this year, a 24.9 per cent share of the display market.

Facebook recently halved the number of ad units it offers to reduce wastage and make ads on the site look more consistent with other posts as it looked to further boost its appeal to marketers. 

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