Cooke, who took up the role at the retailer in September last year, will take the stage for a session hosted by a member of Marketing Week’s senior team. His remit at Topshop includes overseeing all aspects of strategic marketing, advertising and public relations.
His first assignment in his new role was to partner with Facebook to launch the live ‘customisation of the catwalk’ during the Topshop Unique Spring/Summer London Fashion Week show.
Cooke is a former global vice president of public relations, VIP, events and copy for Burberry.
The session takes place on Thursday 27 June at 2.15 pm and replaces the advertised session featuring Simon Lloyd, marketing director of Virgin Atlantic. He left he company recently after a management restructure.
MWL is the premiere marketing show of the year and is free to all visitors. It takes place at London’s Olympia Grand on Wednesday and Thursday and you can find details of how to register here.