Government details marcomms plans

The Government plans to spend £237m on marcomms activity in the current fiscal year on priorities including campaigns to recruit soldiers and anti-obesity initiative Change4Life.

Change4Life-Campaign-2013
The Government plans to spend £237m on marcomms activity in the coming year on campaigns such as Change4Life.

The amount is less than the £285m budgeted for the previous 2012/2013 fiscal year but in line with the £233m actually spent in the period. A spokeswoman for the Cabinet Office says its ongoing cost efficiency drive meant it could reduce the planned spend.   

In its communications plan for 2013/2014, the Government lays out its priorities for the year. As well as ongoing campaigns for Armed Forces recruitment, road safety and Change4Life Whitehall marketing priorities include raising awareness of workplace pensions and activity to mark the 100th anniversary of the outbreak of the First World War.

The document also offers more details on the Aspire capability drive, which will see Whitehall marcomms staff put through a series of training courses and offered tools designed to enable them to develop low-cost digital marketing campaigns.

About 1,600 training places to improve the digital, evaluation and procurement skills of staff will be available, the report adds.  

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here