Mud, guitars and family estate cars
Lucy HandleyWeekend festivals are no longer the preserve of the young, in fact brands are reaching people in their 30s and families with cash to spend.
Month: June 2013
CSR: How to get youth on your side
Mindi ChahalClick here to see a bigger version of the infographic above
Q&A: Sabine Heller, CEO of ASmallWorld
Lucy HandleyCEO of ASmallWorld, the exclusive invitation only online club loved by celebrities, talks about how her career trajectory is helping her to rebrand the network.
Programmatic buying: Get with the programme
Michael BarnettMorag Cuddeford-Jones asks whether brands are deploying data effectively enough to realise the full potential of their online ad buying.
Personalisation: Walk the line
Michael BarnettMarketers have a range of targeting tools at their disposal, but while these techniques offer great potential there’s a risk of reputation damage unless they are employed with caution.
Facebook UK reshuffles leadership team
Lara O'ReillyTwo of Facebook’s most senior marketer and agency contacts, pan-European director Christian Hernandez and UK commercial director Stephen Haines, are leaving the UK office, prompting a reshuffle of the social network’s leadership team in the region.
Puma: Future is leasing not selling products
Rosie BakerThe future of sustainability for consumer goods brands isn’t selling products, but leasing them through a new consumer model that uses loyalty initiatives to drive sustainable busineses, says Puma’s sustainability strategy chief.
The Hermès way is just not Mulberry’s bag
Branwell JohnsonMulberry’s creative director Emma Hill is leaving the company. The announcement on Monday (10 June) came as a total shock for most in the fashion industry. Proof of Hill’s importance to the brand and the subsequent shock that her departure garnered was evident from the £40m that was wiped from Mulberry’s share price on Monday after the company confirmed her exit.
NSA Prism claims could set online commerce back years
Michael BarnettRevelations of the US government’s Prism programme, which allegedly collects vast volumes of private data from web companies such as Google, Apple and Microsoft, will put many people off doing business using web-based tools. The scope for abuse is troubling.
Mondelez readies pan-European social media TV blitz
Seb JosephMondelez International is to accelerate its second-screen marketing activity across Europe in an effort to tie its brands to major TV events.
PlayStation 4 banks on pricing and core gamers to ward off Xbox One
Josie AllchinSony is hoping a lower price point and a focus on core gamers will propel the PlayStation 4 ahead of rival Microsoft’s Xbox One when the consoles are released later this year.
Apple outlines new vision for mobile devices
Seb JosephApple has unveiled its iTunes Radio streaming service and an overhaul of its iPhone user interface to usher in what the company says is a “new beginning” for its services.
Britvic AG Barr merger moves closer
Josie AllchinThe merger between Britvic and AG Barr has moved a step closer after the Competition Commission gave it the green-light but Britvic has cast some doubt on the union after declaring it is “in a different place” to when the deal was first mooted.
Rivals bid to bring down BT Sport marketing
Branwell JohnsonBT Sport’s multi-million pound sports star-packed marketing campaign could fall at the first hurdle before the channels are even launched after rivals Sky and TalkTalk complained to the advertising watchdog its “free” price point is “misleading” consumers.
BT Sport and Comic Relief launch joint CSR initiative
Lara O'ReillyBT has partnered with Comic Relief to launch a joint CSR initiative to support grass roots sports projects for young people as the telecoms provider prepares to launch its first TV channel BT Sport this summer to take on Sky.