Flora plots ads after formulation u-turn
Rosie BakerUnilever is to run a marketing campaign to promote Flora’s return to “the taste consumers love” after making a u-turn on a new taste and healthier formulation introduced 18-months ago.
Month: June 2013
‘Riots will not have a lasting impact on the Turkey brand’, says tourism chief
Seb JosephThe nationwide riots that have beset Turkey over the past week will not have any lasting impact on its tourism trade and no planned marketing activity will be pulled, according to the country’s tourism chief.
YouTube’s most-watched ads in May
Seb JosephGrowing excitement for the next-generation of video games consoles saw ads for Sony’s Playstation 4 and the latest Call of Duty title rank as the most-watched on YouTube in May while videos for Audi and Samsung were also viral hits.
Complaints against charity marketing tactics increase 9%
Rosie BakerComplaints about doorstep and telephone fundraising and data use spiralled last year according to the annual complaints report compiled by the Fundraising Standards Board.
Drinks giants shake-up premixed cocktail market with premium drive
Seb JosephFor years the ready-to-drink (RTD) category has been blighted by associations to the nation’s binge-drinking troubles. However, product innovations from drinks makers such as Diageo, Pernod Ricard and Funkin are now looking to establish the category, in particular premixed cocktails, as a more premium, healthier alternative to beer and wine for the growing number of at-home drinkers.
Tesco promotes Blinkbox founder to strengthen digital offer
Lara O'ReillyTesco has promoted the Michael Comish, the founder of its video on demand platform Blinkbox, to the new role of group digital officer as it looks to strengthen its multichannel and entertainment offer to take on the likes of Amazon and Apple as well as rival supermarkets.
Pernod Ricard takes pregnancy logo scheme global
Seb JosephPernod Ricard is to expand the use of its European on-pack health warning system for pregnant women to the rest of the world as part of ongoing efforts to promote responsible drinking.
The Marketing Week – 7/6/2013
Seb JosephWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
The time is ripe to consider trigger happy online TV
Russell ParsonsIt’s been more than a decade since Trigger Happy TV hit our screens, but consumer appetite for watching pranksters pull stunts on the public has shown no sign of fading. Branded prank videos are fast becoming the new LOLcats of the internet, but while they’re certainly shareable there’s several pitfalls brands must overcome to avoid becoming victims of their own practical jokes.
Co-op moves to defuse legal services marketing row
Russell ParsonsThe Co-operative Legal Services has moved to clarify its position after being slammed by rival law firms who have accused it of breaking the Solicitor’s Regulation Authority’s (SRA) Code of Conduct.
Subaru creates ‘epic’ interactive film
Seb JosephSubaru has created what it claims is the most interactive digital campaign ever created by allowing viewers to dictate the narrative, as part of the marketing campaign for its new Forrester SUV.
Pampers to launch first brand campaign in 10 years
Lara O'ReillyProcter & Gamble is adopting user-generated content in the first brand campaign for its Pampers brand in 10 years.
Facebook streamlines ad options
Lara O'ReillyFacebook is halving the number of ad units it offers advertisers to reduce wastage and make ads look more consistent with other posts on Facebook in the hope of better aligning its products with marketers’ business objectives and boost its own revenues.
Marks and Spencer marketing chief’s pay package drops 17%
Lara O'ReillyOutgoing Marks and Spencer marketing director Steve Sharp saw his total pay package drop by 17 per cent in its last fiscal year, a period when the retailer reported a four year profit low.
Outdoor Works event planned by OMC and Marketing Week
Branwell JohnsonMarketing Week is partnering with the Outdoor Media Centre (OMC) to create a conference that will champion best practice and creativity using the out of home medium.