Nothing makes a marketing professor more upset than deleting cherished PowerPoint slides because the content has become outdated. So you can imagine how sad I was when AG Lafley stood down after 10 years as P&G’s chief executive in 2010. A professorial treasure trove of quotes, case studies and videos of the man was rendered unusable overnight.
YouTube’s much-vaunted refresh comes into force today (5 June) with enhanced features that herald the opportunity for brands to control how their content is curated. However, YouTube has taken one key decision out of their hands.
Tesco sales slipped back into decline in its first quarter as the horsemeat scandal hit performance, but the supermarket claims marketing initiatives such as Price Promise and multichannel moves are helping improve customer perception.
Unilever’s Dove Real Beauty Sketches was the most popular ad on YouTube in the last 12 months according to the video-sharing site’s owner Google.
The Co-operative Legal Services division is launching its first TV ad campaign as it aims to show how it can take the stress and anxiety out of accessing legal advice.
A TV ad featuring an office worker’s fantasy of Baywatch star Pamela Anderson writhing in a bikini and covered in cream has been banned by the advertising authority on the basis it was “sexist” and “degrading to women”.
Once the leader of the mobile market, BlackBerry’s failure to change with consumer demand saw it lose its dominance. Now it is back with a new strategic plan and a leadership team that believes the company can return to the top.
In an online world that is becoming more complex, brands using digital analytics need to move away from device-dependent to user-centric strategies.
Marketing Week and sister brand Econsultancy have launched a modern marketing manifesto. We ask top CMOs what they think of it and what they believe the philosophy of marketing should be.
CMOs are falling behind in making their businesses digitally oriented, according to new research, amid a growing need to keep on top of all the online points of contact consumers have with brands.
The ability to quantify and demonstrate a return on investment around marketing spend is elevating the role of the chief marketing officer and giving them a clearer route to a permanent seat on the board.
Primark selling online for the first time ever through a partnership with Asos is big news. The value retailer has so far been the anomaly to the rule that successful retail, means multichannel.
British Gas is readying a national marketing drive to get 500,000 people swimming more regularly by 2015 as part of its London 2012 legacy activity.
Jose Mourinho’s return to Chelsea FC and the Premier League has been called a ‘massive commercial opportunity’ for brands by sponsorship experts, who claim the controversial manager’s ability to attract high levels of global media coverage will swell now Sir Alex Ferguson has retired.
P&O Cruises and Cunard Line chief commercial officer Gerard Tempest has revealed his plans for a restructure that will see two long-serving executives leave the business.