UEFA to ‘celebrate the art of football’ in Euro 2016 marketing
Russell ParsonsEuropean football’s governing body UEFA will spend the majority of its own marketing budget for the European Championships in 2016 on social media.
Month: June 2013
Regulators mull joint action on personalised pricing
Ronan ShieldsThe ICO and OFT are in discussions over potentially backing the same set of sanctions for businesses who transgress guidelines on personalised pricing.
Q&A: Unilever CMO Keith Weed
Russell ParsonsUnilever global CMO Keith Weed talks about humanising digital marketing, experimentation and the technologies that are exciting him.
Marketers need to understand campaign nuances and nuisances
Mindi ChahalIt can be dangerous to assume anything in marketing. Some people may call this ‘going with your gut’, but when research proves otherwise a missed opportunity can be hard to swallow.
Is festival sponsorship losing its sheen?
Lara O'ReillyThe pinnacle of the summer music season, Glastonbury Festival, kicks off this week. But while the notoriously anti-corporate event still attracts attendees in their tens of thousands, a combination of poor weather, lack of diversity and new music sponsorship strategy approaches mean other music festivals are beginning to lose their sheen among brands.
William Hill ad banned for linking gambling to seduction
Lara O'ReillyA William Hill TV ad showing “sensual areas” of a female casino croupier’s body has been banned by the ad watchdog for linking gambling to seduction.
Overseas cold-callers are hard to pin down
Josie AllchinOverseas cold-callers Which? magazine is running a major campaign against nuisance calls and texts and I agree with Michael Barnett that cutting off overseas calls is not easy (mwlinks.co.uk/spamtextscalls). However, if international companies call on behalf of a UK business then they are still under the jurisdiction of the Information Commissioner’s Office (ICO) jurisdiction. Overseas […]
‘How Pfizer can sustain growth after Viagra’
Branwell JohnsonLast week we witnessed a major turning point in the history of modern pharmaceuticals: Viagra came off patent in the UK.
The creativity at the end of the rainbow
Branwell JohnsonWhen the dust settles on all the current activity around technology and data, what will be left? Creativity is the answer. But let us wind back a little.
Striking the balance between standard and bespoke
David CoveneyI am always intrigued by the dilemma between standardisation and bespoke customisation in product delivery. As marketers, we like each customer to feel that they are the only person in the world that we are talking to at any one time – the emails that start ‘Dear John’, or the promotional offers that lift transactional data to try to pretend that you know their shopping habits better than they do. Naturally, our finance people want us to do the opposite – to mass produce a solution, and ‘cookie cut’ it as many times as possible to keep the cost down.
An open and shut case for emails
Michael BarnettClick here to see a bigger version of the infographic above
The mark of a true innovator
Lou CooperThis year’s Innovation League table identifies a ‘holy trinity’ of qualities manifested by those brands at the top of their game.
Learning to love the ‘mobile wallet’
Michael BarnettLoyalty marketing has gone multichannel with mobile the key means of reaching customers, and mobile wallets set to be the next big thing.
Asda: creating brand personality
Lucy HandleyAs chief marketing officer at the UK’s second largest supermarket Asda, Stephen Smith is changing the retailer’s marketing from its functional focus to one that will help its every day low prices message hit home in a market currently mired in a price war.
Postgraduate Guide: Letters of distinction
Lucy HandleyWhether it is a CIM diploma or an MBA you invest your time and money into, a further qualification can bring big career benefits.