Postgraduate Guide: Guiding light
Lucy HandleyFinding the right mentor can give a valuable new perspective on your career development.
Month: June 2013
Six ways small businesses can use Facebook to drive growth
Rosie BakerAhead of her presentation at Marketing Week Live, Felicity McCarthy, EMEA SMB Marketing Manager at Facebook outlines six ways small and medium businesses can use Facebook to drive growth.
Unilever to simplify data privacy comms to head off consumer concerns
Russell ParsonsUnilever is planning an overhaul of its approach to communicating privacy policies to make them more understandable and assure customers it is not “surreptitiously mining” their personal details.
Sony Mobile admits it must be ‘bolder’ to boost preference
Lara O'ReillySony Mobile’s European chief has admitted the company needs to be “bolder” about the way it releases products to market if it is to boost consumer preference for its mobile offering over rivals’ products.
Q&A: Diageo’s incoming CMO Syl Saller
Lucy HandleyDiageo’s Syl Saller officially takes up the role of chief marketing officer on 1 July, from her current position as global innovation director, joining new chief executive Ivan Menezes on the same day. Marketing Week caught up with her at the Cannes Lions International Festival of Creativity.
Q&A Unicef director of brand Jane Cooper
Rosie BakerAhead of her presentation at Marketing Week Live this week, Jane Cooper, Unicef director of brand, highlights the rules of corporate and charity sector partnerships.
Co-op takes unconventional approach to summer ads with Christmas theme
Rosie BakerThe Co-operative Group is launching an unconventional Christmas themed summer ad campaign to boost flagging food sales.
UK mobile marketing budgets surge 90% to hit £1bn
Ronan ShieldsMobile ad spend is forecast to surge 90 per cent to hit £1bn this year, as UK brands follow consumer behaviour and focus on mobile devices, according to research.
Kirstie Allsopp to front P&G Everyday Effects
Rosie BakerKirstie Allsopp is to front Procter & Gamble’s global Everyday Effects multi-brand campaign in the UK as the brand tries to encourage consumers to try more of its products.
Independent standards code needed to ‘inject integrity’ back into banking
Russell ParsonsConsumer watchdog Which? has demanded the Government setup an independent body to oversee a strict code of conduct for bank staff that it wants to “inject integrity and competition back into banking.”
Merlin appoints Pizza Express marketer to first group marketing role
Rosie BakerThe owner of attractions including Alton Towers, Legoland and Madame Tussauds, Merlin Entertainment, has appointed Pizza Express marketing director Emma Woods into a newly created group marketing role.
Wonga boasts ‘no hidden charges’ in new ads
Lara O'ReillyControversial payday loan company Wonga is championing its “clear pricing” and “high levels of customer satisfaction” in its latest series of ads in a bid to to ward off criticism about its lending practices.
Charities move to strengthen fundraising self-regulation after complaints hike
Rosie BakerThe Fundraising Standards Board (FRSB) is introducing a host of measures designed to strengthen self regulation in the charity sector after a rise in annual complaints.
Fiat and Diageo distance themselves from Brazil riots
Rosie BakerFiat and Diageo’s Johnnie Walker brand have distanced themselves from Brazilian protesters who have adopted slogans from both brands.
Unilever first UK brand to trial real-time TV clip sharing
Rosie BakerUnilever is the first brand in the UK to trial real-time TV content sharing app Grabyo as part of its Tresemmé brand sponsorship of Sky Living’s Britain & Ireland’s Next Top Model.