A survey of 2,000 UK adults shows that young people are likely to discover content through social media rather than search engines, with almost half of people aged 18-24 preferring social media to search engines like Google, according to a study by video search website, Blinkx.
The Sun has dedicated a front page wraparound cover this morning (31 July) to extolling the virtues of its brand values as it looks to encourage readers to subscribe to its digital offering, which goes behind a paywall tomorrow.
Diageo is to increase the media spend behind brands such as Johnnie Walker and Pimm’s and dial down its below-the-line activity in an attempt to drive marketing efficiencies across all its markets.
Phones 4U and SMG Europe have struck a multi-million pound deal to sponsor the Manchester Arena, which will be known as the Phones 4U Arena for the next five years.
Sainsbury’s has intensified its attack on Tesco’s price matching scheme ‘Price Promise’ by launching a campaign trumpeting the transparency of its own “Brand Match” despite the advertising regulator rejecting a complaint it made about ads for ‘Price Promise’.
Channel 4 is putting “additional safeguards in place” to prevent alcohol ads appearing in the ad breaks of programmes likely to appeal to children after it was reprimanded on three accounts by the ad watchdog for breaking scheduling restrictions.
O2-owner Telefonica aims to position itself at the heart of the UK’s digital economy by hosting the first UK Campus Party, an event widely labelled ‘Glastonbury for geeks’.
I’m not sure who originally claimed that there was no such thing as bad publicity. I seem to recall it was either Lord Leverhulme, Oscar Wilde or perhaps Johnny Rotten. It doesn’t matter much because it turns out that, whoever they were, they were wrong.
While there is certainly a new appetite for Western brands among Russian consumers, we are seeing a corresponding growing confidence in homegrown Russian brands, themselves now making inroads in the West. Ideas4Retail’s Cook House, the first national chain of culinary schools and kitchenwares concept, is one such successful brand now expanding internationally; Sberbank, Europe’s third largest […]
There are always new kids on the social media block and right now the latest gang in town are the image-led platforms that reach audiences via apps and include Snapchat, Twitter’s Vine and Facebook’s Instagram. What they have in common is that they offer the ability to easily share very short clips of video content or still images – and in Snapchat’s case imagery that only exists for a few seconds before self-deleting. Welcome to the world of instant or short-burst marketing.
I mentioned the other week that my company is looking to globalise, which means our dozen regional entities are working towards operating as one global organisation, despite only having a brand logo in common. We even sell different products and services in different countries.
In what is traditionally a time for chocolate brands to spend money on marketing, Doritos ran a Vine campaign at Easter with a competition using the hashtag ‘name that tune’. It saw the Marketing Week Engage Award-winning Mariachi Doritos, the brand’s band that launched in the UK in summer 2012, perform clips for fans to guess in return for prizes.
MTV UK’s vice-president of marketing, creative and publicity Jo Bacon explains how thee brand is using instant marketing techniques on apps like Vine and Snapchat.
The Amira Foods chief plans to transform the commodity-led rice market by introducing attributes such as taste, quality and sustainability.
A successful summer of sport so far has been a boon for this year’s corporate hospitality fixtures, but cultural events are also upping their game to offer ‘money can’t buy’ experiences.