Betting service rapped by ASA over ‘profit’ claims

An ad for tipster Peter Naughton has been banned for implying that its service can help customers generate “long-term profits” following complaints from members of a parliamentary betting group. 

Peter Naughton
An image from Peter Naughton’s website.

The Advertising Standards (ASA) today (3 July) released the ruling after an investigation into an ad in the Racing Post which sparked a complaint from Lord David Lipsey, vice-chair of the All-Party Parliamentary Group on Betting and Gaming and member of the Starting Price Regulatory Commission, who was acting in a personal capacity.   

The ad read: “Peter Naughton the ethical edge CALL 0XXXX XXX XXX LONG-TERM PROFITS If you are looking for long-term profits, Peter is the man to follow. The Ethical Edge is an extremely selective informative daily tipping service.” 

The ASA said the ad contravened sections of the CAP Code, adding that advertising for betting tipster services should not imply such services are very likely, or certain to, generate a profit.

However, the ASA dismissed other claims that Peter Naughton’s ads also made unsubstantiated claims as to the accuracy of his recommendations.

Latest from Marketing Week

Marketoonist on whack-an-idea

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here