JustGiving marketer takes top eHarmony marketing job

JustGiving marketer Romain Bertrand has been appointed as UK marketing director at eHarmony.


Bertrand, who was a contender for this year’s Marketing Week Engage Award Senior Marketer of the Year, will spearhead eHarmony’s efforts to carve a greater share of the £2bn online dating market in the UK.

He is tasked with using data driven marketing to acquire new customers and improve its services including its mobile platform. He has also previously worked for Skype and PhotoBox.

Bertrand replaces Ottokar Rosenberger former vice president of international at the dating site, who was the company’s top marketer. Rosenberger left in December. Shortly after, UK country manager Bryn Snelson also left the company. 

EHarmony ran a TV ad campaign over the festive period mirroring the style of its ads in the US.

Jason Chuck, vice president of eHarmony International, says: “We’re a data driven business both in terms of how we market to our customers and the service that we offer, making Romain the perfect choice to lead our marketing efforts. He will be focusing his efforts on growing brand awareness and user numbers for eHarmony in the UK, through further investments in brand building, multichannel customer acquisition and constantly improving our user experience, including on mobile.”

The dating site launched in the UK five years ago after launching in the US in 2000. It claims to have contributed to ore than 11,000 marriages in the UK during that time. It claims to have 2.5 million registered users.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here