Shazam eyes international expansion

Shazam is poised for further international expansion after landing $40m (£26.9m) in funding from Latin American mobile operator America Movil in a deal reportedly making the world’s richest man Carlos Slim n shareholder in the company.  

Shazam

The music recognition service, which more recently expanded into interactive cinema and TV ads, will use the funds to bolster its profile in the region, where multi-billionaire Slim also has business interests in television and advertising companies.  

The funding round brings Shazam’s total financial backing to $104m – previous investors include Kleiner Perkins, Caufield & Byers – with the UK-based firm now claiming to have 350 million users across the globe.  

Earlier in the year Shazam expanded its services to offer marketers the chance to serve branded content to movie-goers after striking a deal with Screenvision which extended its TV advertising platform to cinemas. 

Shazam branched into the interactive TV advertising space last year, bringing it head-to-head with Zeebox, having offered an ad-funded ‘music tagging’ service since 2002.  

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here