William Hill signs Andrew Flintoff for Ashes push

William Hill has added former England cricketer Andrew Flintoff to its roster of brand ambassadors ahead of the start of the Ashes series this week.


The all-rounder will appear in ads as well as offer betting tips on William Hill’s weekly podcast.The bookmaker is hoping the signing of Flintoff, who took part in two victorious series against Australia in his England career, will help exploit interest in the matches and encourage punters to use it to bet on the tests.

Kristof Fahy, chief marketing officer at William Hill, says: “I consider Freddie’s [Flintoff’s nickname] signing a huge coup. We are delighted he has joined us as we gear up for two Ashes series in six months.

“Make no mistake, he is an English icon who transcends the sport of cricket. When he talks, people listen – he is opinionated, deeply passionate about the game and instantly recognisable.”

Flintoff, who is the face of men’s fashion brand Jacamo and previously appeared in ads for supermarket Morrisons, joins former football star Robbie Savage and Grand National winner AP McCoy on William Hill’s books.

The Ashes starts at Trent Bridge on Wednesday (July 10).   

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here