The ad features Kung-Fu movie legend Lee in modern day Hong Kong and uses a mix of CGI manipulation and footage of a lookalike to depict him saying words which translate as: “Dragons never die, because dragons draw power from water.
“Water, it’s like instincts. Shapeless, formless, fluid. You cannot grasp hold of it. But let it flow and it has the power to change the world.”
The ad, tailored for the Chinese market is voiced in Mandarin as Diageo attempts to win further market share in the lucrative Chinese whisky market. However, Lee was from Hong Kong and spoke Cantonese which has further fuelled debate online.
Diageo was unable to provide comment by time of publication.