Guardian appoints Tim Hunt as marketing director

Guardian News and Media has appointed broadcast marketing veteran Tim Hunt as marketing director to drive the newspaper’s “digital first” output and point of view.


Hunt, who has been a marketing consultant to the company since January this year, will be responsible for Guardian News and Media’s overall marketing strategy and execution plus overseeing the brand, user engagement, events and audience teams.

He will report into David Pemsel who was promoted from the interim chief marketing officer position to a new post of chief commercial officer in September this year and has been responsible for consolidating the company’s marketing and commercial leadership.

Pemsel says: “[Hunt] has brilliant media industry experience, and brings a wealth of digital and technology marketing expertise that will really help us continue to drive forward our ambitious global digital growth plans.”

Hunt’s role is similar to that of former content sales and marketing director Chris Lawson who departed the company a year ago. 

Before consulting The Guardian, Hunt was director of marketing and product at TV joint venture YouView and was responsible for its launch and supporting pre-Olympic marketing campaign.

He has also held marketing director-level roles at Freeview, the online TV joint venture Project Kangaroo project and Sky Italia. He also held the post of managing partner at creative advertising agency St Lukes for more than six years. is the third largest English-language website in the world by visitor numbers. The Guardian newspaper’s circulation was down 10.4 per cent year on year to 192,376 and the Observer fell 12.11 per cent to 222,723 in May, according to the most recent ABC figures.

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