Adidas stands by Tyson Gay for now despite positive drugs test

Adidas is sticking by American 100m record holder Tyson Gay for the moment despite the sprinter testing positive for a banned substance.

TysonGay-Person_2013_460
Gay could lose deals with sponsors including Adidas and Omega if found guilty of taking drugs.

The former world champion and joint fastest man ever over 100m was found by doping officials to have a banned stimulant in his system during a drugs test in May. Gay, who has promoted himself as an anti-drug athlete in the past, announced the findings yesterday (14 July) and said he will have his “B” sample tested soon, possibly as early as this week.

Top sponsor Adidas says it will await the outcome of the second test before making a formal statement on its future with the athlete. The company says it takes “these allegations very seriously” and has a “clear doping policy with our athletes”.

Gay’s other sponsors Gillete and TDK were unable to provide updates on their deals before this article was published.

Fellow sprinter Asafa Powell, the all-time fourth quickest over 100m, was also revealed to have taken illegal stimulants. The sprinter, who tested positive for a banned substance at June’s Jamaican Championships, has deals with GSK and Chinese sports brand Li Ning. Both brands were unable to provide responses to the findings before this article was published.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here