John Lewis ramps up ‘Made in UK’ push

John Lewis is ramping up the “Made in Britain” push it launched in 2011 and has set a target to grow sales of UK-manufactured goods in its department stores by 15 per cent in the next two years. 

John Lewis
John Lewis ramps up ‘Made in UK’ push to emphasise quality of its goods and commitment to homegrown suppliers.

The “Made in UK” identifier, which is a small union flag label to highlight products made by British suppliers, is set to appear across hundreds of new product lines in-store. Currently 10,500 John Lewis products carry the badge, with sales of UK sourced products totalling £480m in 2012.

The reinvigorated push coincides with the 60th anniversary of John Lewis’ manufacturing arm Herbert Parkinson, which makes a range of a home textile products for the department store.

Stuart McDonald, Herbert Parkinson managing director, says: “At Herbert Parkinson we strive to set ourselves apart by delivering innovative products to our customers, along with quality, service and design which is why we hope the new target, as well as the Made in UK identifier, will allow us to generate awareness and further support UK manufacturing.”

Last year John Lewis increased its UK supplier base from 132 to 207 firms as part of its commitments to support home-grown businesses and encourage entrepreneurship.

Earlier this month John Lewis opened its first airport store at Heathrow as it looked to build brand awareness among overseas consumers. 

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here