Commuters challenged to ‘guess the brand’ in CBS Outdoor campaign

London’s underground network turns 150 this year, and to mark the occasion it is today (24 July) unveiling a citywide game that asks commuters to ‘guess the brand’ based on fragments of ads plus campaign straplines. 

The game developed by CBS Outdoor comes in two parts and challenges commuters to guess which notable 150 brands have advertised on London’s Underground network with one poster displaying obscure product images, and another poster offering strapline-based clues.  

The posters (see images) will run across 78 major London Underground stations with participants that correctly guess all 150 brands able to enter a draw to win one year’s free travel on the network. 

The campaign kicks off today and participants have until 25 August to submit their answers via the website. 

CBS Outdoor, which was sold for $225m last week to private equity group Platinum Equity, last year launched a similar drive with its ‘Look for Longer’ ads challenging commuters to guess the identity of 75 featured underground stations.  

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