Festival of Marketing London announces brand speakers

Nokia’s CRM chief Chris Schaumann and O2’s head of analytics Maciej Wasiak will be among the high-profile marketers sharing tips on what triggers brand engagement in the multichannel age at this year’s Festival of Marketing in London.

FestivalofMarketing-People-2013_304
Festival of Marketing delegates will be able to hear from brands including Nokia, O2 and TFL.

Mothercare’s head of loyalty and CRM Ryan Davies and Transport for London’s head of marketing services Julie Dixon will also deliver insights on a host of issues affecting the modern marketer such as how to increase the quality of customer engagement and using predictive analytics to mitigate risk.

Many more marketers will be announced over the coming weeks.

The event, which is inspired by Econsultancy and Marketing Week’s Modern Marketing Manifesto takes place from the 8-10 October with each day having a different theme, as described below. To find out more about The Festival of Marketing click here.

Jump – BMI Regional, Nokia and Mothercare will be on hand to explain how marketers can use data to underpin any attempt to implement a multichannel strategy.
Crunch – Speakers from O2, Aimia and TFL will be on hand to help marketers tackle the science of marketing.
Funnel – B2B sales and marketing experts SiriusDecisions will shine a spotlight on the latest ways to drive revenue using digital marketing.
Punch – Advertising experts from agencies We Are Social and Holler will explore the role of creativity in modern marketing and the interplay between art and science.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here