Mothercare’s head of loyalty and CRM Ryan Davies and Transport for London’s head of marketing services Julie Dixon will also deliver insights on a host of issues affecting the modern marketer such as how to increase the quality of customer engagement and using predictive analytics to mitigate risk.
Many more marketers will be announced over the coming weeks.
The event, which is inspired by Econsultancy and Marketing Week’s Modern Marketing Manifesto takes place from the 8-10 October with each day having a different theme, as described below. To find out more about The Festival of Marketing click here.
Jump – BMI Regional, Nokia and Mothercare will be on hand to explain how marketers can use data to underpin any attempt to implement a multichannel strategy.
Crunch – Speakers from O2, Aimia and TFL will be on hand to help marketers tackle the science of marketing.
Funnel – B2B sales and marketing experts SiriusDecisions will shine a spotlight on the latest ways to drive revenue using digital marketing.
Punch – Advertising experts from agencies We Are Social and Holler will explore the role of creativity in modern marketing and the interplay between art and science.