Instant connection
Mindi ChahalInstagram, Vine and Snapchat, with their growing popularity, are enabling brands to use short-form video to engage consumers, but there are pitfalls to be wary of in the trend for instant marketing.
Month: July 2013
Good content is made for sharing
Jonathan BaconClick here to see a bigger version of the infographic above
Google ordered to make ‘better proposals’ by EU competition chief
Ronan ShieldsEurope’s competition chief has has warned Google it must improve its proposed concessions to how it displays its search and advertising results to address antitrust concerns if it is to escape formal censure.
Top five sports brand tie-ups with rappers
Seb JosephAs Adidas and hip-hop group Run DMC prepare to reignite their long-running affiliation later this week, Marketing Week picks out the five most memorable tie-ups between sportswear brands and rappers.
Publicis Omnicom merger presents data dilemma
Mindi ChahalData marketers will be keeping a close watch on the new advertising giant.
Mastercard ushers in digital wallet service to UK
Ronan ShieldsMastercard has announced the UK rollout of its digital wallet service dubbed MasterPass, with retailers including Argos, Boots, House of Fraser and The Hut Group, as well as credit card provider MBNA, confirmed as launch partners.
Samsung in marketing hiring spree
Russell ParsonsSamsung is embarking on a major marketing recruitment drive following the reshuffle of some of the divisions within its IT and mobile department, which will result in the company developing more campaigns about its family of products rather than just focusing on single devices.
Festival of Marketing London announces brand speakers
Seb JosephNokia’s CRM chief Chris Schaumann and O2’s head of analytics Maciej Wasiak will be among the high-profile marketers sharing tips on what triggers brand engagement in the multichannel age at this year’s Festival of Marketing in London.
ITV offsets ad decline with production business boost
Ronan ShieldsThe growth of ITV’s production business, plus an increase in its online and interactive revenues helped it overcome dip in ad revenues in the first half of the year.
Mercedes gears up for Fashion Week
Ronan ShieldsMercedes-Benz plans to amplify its association with fashion through a host of celebrity and social media tie-ups, as well as branded content releases, in the coming weeks as it prepares for London Fashion Week where it is an official sponsor.
BT Sport circumvents Sky ad ban through Scottish rugby sponsorship
Seb JosephBT Sports has found a way to circumvent BSkyB’s advertising ban by signing sponsorship deals with Glasgow and Edinburgh rugby teams that will see its logo brandished all over its rival’s Scottish rugby coverage.
Oxford St. readies ‘I♥NY-style’ brand revamp
Lara O'ReillyA new ‘I♥NY-style’ brand revamp has been unveiled for Oxford Street by New West End Company – which represents more than 600 retailers in the West End – in a bid to make Londoners and tourists reappraise the shopping district.
Kevin Bacon to front Orange ads for first time
Ronan ShieldsThe UK’s largest mobile phone operator is launching its first major campaign for its Orange brand since it debuted EE last year.
RB trumpets increased investment in brands for revenue growth
Lara O'ReillyReckitt Benckiser has cited its choice to increase the proportion of revenue it reinvests back into brand building for fuelling a “strong” first half sales performance.
ISBA hits out at ‘restrictive’ Publicis Omnicom merger
Russell ParsonsThe body representing the interests of British advertisers, ISBA has hit out at the £23bn merger of Publicis and Omnicom claiming the deal will restrict choice for brands.