Cadbury is to launch its first multi-brand Christmas marketing campaign later this year after admitting it has “missed a trick” by not investing in the season as much as it does in Easter activity.
There is a received wisdom among marketers that, while cheap, TV ads aren’t worth their weight in [UK] Gold during the summer. Facebook and other media owners are now banging the drum to reinvigorate the summer ad market, arguing new technologies and insight mean summer months may well be just as lucrative as the rest of the year for buying TV.
Previously prospective partners, Britvic and AG Barr have both announced revenue gains in their respective results announced today (25 July) and both have credited investment in marketing for their improved performance.
Mentos has created a Facebook app that creates a bespoke video news report based on users’ social networking profiles as part of its “Stay Fresh” marketing activity.
Tesco has had a rocky start to 2013. Will new marketing campaign: Love Every Mouthful and a loyalty scheme rebrand be enough to change its fortunes?
Unilever is banking on its “robust” innovation pipeline to help it weather the tough economic climate and “reinvigorated competition”, as it missed market expectations for its second quarter sales.
Facebook’s mobile advertising revenue is set to overtake desktop in the coming months after increased spending from advertisers on video and its smartphone services helped lift quarterly revenue.
Sky’s inked an exclusive partnership with LG, which will see the latter become the first and only TV manufacturer to offer access to Now TV.
Brands will have the opportunity to reach a vast young male audience thanks to a tie up between cinema sales house DCM and games and entertainment site IGN.
Phones4U is to launch a major campaign this weekend to drive awareness of its partner network of mobile networks and handset brands, as it readies itself for a 4G boon.
PepsiCo committed to increasing its marketing spend despite admitting spending on high profile campaigns for brands such as Pepsi and Doritos had dented profits during its second quarter.
As marketers, we are clearly interested in who our customers are. We care about who owns, and has control over, our customer data. The rise of digital channels offers new opportunities to capture customer data and, indeed, different kinds of data such as behavioural or social signals.
The majority of brands (91 per cent) do not budget for innovation because of the growing need to deliver short-term positive ROI over long-term brand building, according to a new study.
BrewDog is looking to cement its outsider status by threatening to disregard a ruling by the Advertising Standards Authority, describing the ad watchdog as a “mother f*cker” that has no legal jurisdiction over its marcomms.
It’s well known that the value of a Facebook like is nothing unless you engage with those fans which can be done through behavioural insight.