Tesco has launched a major effort to improve perception of the quality of its food offering, with ads highlighting the provenance of its fresh produce and encouraging consumers to “celebrate everyday food”.
The Football League has completed its long search for a title sponsor after signing a five-year deal with Sky Bet.
Weve is developing a mobile loyalty app that will give users a single point of access to their various store cards on their phones, according to its marketing director Tony Moretta.
Facebook is ramping up its education drive about mobile advertising on the site as it looks to shift the traditionally slow ad buying behaviour in the summer months and extract more revenue in this usually quiet time.
Yahoo revealed mixed financial results earlier this week. Profit was up sharply to $335m in the second quarter from $228m a year ago, driven largely be its 20 per cent stake in Chinese internet company Alibaba. Revenue from display and search advertising, however, fell 7 per cent.
Coca-Cola GB is revamping how it gathers data from retailers to pinpoint which areas of the country hold the greatest potential for marketing and selling its brands to shoppers.
Amazon, Argos and Tesco are gearing up to reward people with cash incentives when they recommend products to others via a new white label scheme called Shopa.
MasterCard, Mercedes-Benz, TaylorMade and Omega are among several brands launching tactical pushes to exploit the excitement around the start of this year’s British Open Championship golf tournament.
Budgens is looking to ramp up its local community credentials in its forthcoming marketing activity as it looks to achieve cut-through in the fiercely competitive convenience sector.
The Government has shelved plans to introduce a minimum price for alcohol across England and Wales, claiming there is not enough evidence it would be “effective” in curbing excessive drinking.
The UK’s biggest online retailers – including Amazon, Argos and Tesco – are set to reward their advocates with cash for sharing product recommendations with their friends in a move that could see them shifting away from other affiliate schemes.
A well-established brand knows its audience but running a check via market research around the key sectors it targets can’t hurt – and it may give marketers some interesting insight into consumer behaviour.
The power of celebrity has never been greater and in the wake of Andy Murray’s Wimbledon victory, the national press has been obsessed with the cash value of endorsement or sponsorship.
Chinese sportswear brand Li Ning has suspended its deal with Jamaican sprinter Asafa Powell as the fallout from his positive drugs test escalates.
The “By Sainsbury’s” brand is replacing “Tu” across the supermarket’s non-food for the first time as it looks to capitalise on the fast-growing loyalty for its own-label ranges.