The term ‘native advertising’ is one that’s fast becoming one of the de-rigueur marketing phrases of 2013, as brands seek ever-more sophisticated ways of penetrating the psyche of audiences in the UK, where many people claim to be resistant to all forms of advertising – at least on a conscious level.
SSE is developing a blueprint to create more seamless interactions between shopper data, media consumption and customer attitudes after admitting its previous “patchwork” CRM strategy has left it trailing rivals.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
The National Football League’s UK commercial director Ben Dunn has parted ways with the organisation as it prepares, with sponsors such as Budweiser and Visa, for the revenue-spinning regular season games at Wembley next month.
Embattled entertainment retailer HMV has appointed former Warner Home Entertainment Group marketer Patrizia Leighton to lead its relaunch of the brand.
Monster UK and Ireland has promoted senior marketer Sinead Bunting to the role of marketing director with a brief to build awareness around its job seeking tools as it steps up efforts to ward off competition from social networks.
This week Asda appointed VCCP Blue to its estimated £100m ad account, in a bid to overhaul its marketing and maintain its share of the supermarket sector, which has been under increasing competition from discounters like Aldi and Lidl at one end of the scale, and upmarket supermarkets like Waitrose and Sainsbury’s at the other.
Vodafone and O2 have switched on their 4G networks for the first time today (29 August), but the former company is set to spend considerably more on advertising in the opening weeks of launch as it looks to improve current levels of consumer demand for its services.
Pernod Ricard has signalled it is preparing a major push to reach more drinkers through humour and create excitement in wine after increased marketing spend in its last financial year buoyed a poor performance in Western Europe.
Unilever-owned food brand Knorr is launching an online portal to recruit food enthusiasts to act as advocates as part of a wider £12m marketing push to raise its profile in the UK.
Turkish tourism chiefs are preparing to launch a global campaign that highlights the country’s rapid economic growth as well as its heritage and tourist attractions.
Sainsbury’s is continuing to outpace its rivals and was the only one of the big four supermarkets to grow its share of the market in the latest quarter, according to a report.
After a 15-year career and counting at one of the biggest corporate champions of the importance of marketing, Jerome Lemaire is well placed to discuss the challenges facing marketers today and how the job of marketing and marketers has changed in that time.
Research has shown that social media is currently the quickest and most reliable way a consumer can get in contact with a brand. Is the public nature of social building trust in consumers?
Facebook is attempting to make it easier for marketers to run promotions on the site by abandoning the need for third-party apps to run competitions, a move that has been welcomed by industry observers who claim it should increase participation levels.