The TV push launches the brand’s ‘Love it. Hate it. Just don’t forget it’ marketing strategy for 2013. It features a spoof rescue unit travelling around the UK recovering neglected jars of Marmite which have been left at the back of peoples cupboards.
Joanne O’Riada, brand manager for Marmite at Unilever, says: “We know that Marmite – and its very British sense of humour – is very much ingrained in consumers’ minds and hope our new campaign will appeal to people who already have an opinion of Marmite – whatever it is.”
The campaign, created by AdamandEveDDB builds on the brand’s iconic “Love it. Hate it” positioning and will be supported by a nationwide sampling drive alongside social media, outdoor and PR promotions.
The launch coms a week after the brand shared an exclusive video with Facebook fans after achieving 1 million Likes.