O2: Be more dog
The quirky campaign, developed in partnership with VCCP, captured the nation’s imagination with its plea to people to “be more dog” as it entered the battle for 4G dominance.
Carling: Exclusive ‘Decorators’ Ad – It’s a Boy
The fleet-footed brewer tapped into the positive buzz around the latest addition to the Royal family with a custom congratulatory video to Wills and Kate.
Honda’s decision to keep it simple for its latest ad paid dividends as its speechless video – created to highlight the curiosity of Honda engineers – struck a chord with UK viewers.
IKEA One Room Paradise Music Video
The retailer continued its rich vein of advertising form with this spot featuring the brand’s now trademark use of great music and slightly surreal settings to highlight how its products can transform homes.
Diageo Ask Dave – Think How You Drink
The drinks maker turned Jeremy Beadle for its latest campaign which sees it produce a series of spoof videos to show young people how drinking to excess can lead to shame and embarrassment.
Qualcomm – The World Without Mobile
Kellogg’s – Krave Challenge
Paco Rabanne – Invictus