The Sun urges readers to ‘Get Involved’ with Sun+

The Sun has launched a £10m integrated campaign to mark the launch of its paid-for digital content service Sun+ ahead of the kick off of the upcoming Barclays Premier League.  

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A 40 second TV ad will air on commercial TV channels and video-on-demand from tonight (2 August) featuring Sun+ Goals which gives subscribers “near live” access to video clips of the Barclays Premier League. It comes with the strap line ‘Get Involved’.  

Sun+ Goals forms part of the wider Sun+ service which launched yesterday (1 August) and gives subscribers access to its news, showbusiness, and sports content, as well as promotional offers, for £2 a week across its its digital outlets.  

Katie Vanneck-Smith, CMO of The Sun publisher News UK , says: “We believe our content is worth paying for whether you read our papers or engage with it on screens. And with Sun+ we’re going to give them more of what they love.”

The campaign was developed by Grey London.  

Meanwhile, Trinity Mirror yesterday (1 August) launched a reactive campaign to the launch The Sun’s premium digital content service which runs with the strapline “The best things in life are free”.    

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