Man Utd objects to Coke ads in tour game

Manchester United commercial chiefs took issue with the organisers of a recent match on their Asia Pacific tour over the advertisements for Coca-Cola in the stadium, the arch rival of the club’s official drink partner in the region Pepsi. 

van-persie-robin-manchester-united-460

Club executives objected to the Coca-Cola ads in the stadium that hosted their 5-1 victory over an Australian A-League All-Stars side last month. 

The Premier League champions were on the verge of penning a deal with Pepsi at the time of the match. A deal to become the club’s official drinks partner has since been signed.

The multi-million dollar sponsorship deal in the region, which was confirmed last week, did not include Australia. But the English Premier League Champions’ commercial arm was reportedly unwilling to risk incurring the ire of the drinks giant

Australian media outlets claim the club threatened to boycott the match unless ads for an alternative Coca-Cola product, which was not deemed to be a direct rival to Pepsi, were displayed instead.

A spokeswoman for Manchester United denied the club had asked for the game to be cancelled.

”The contract for the game stipulated a stadium free from branding and that was not delivered.  The Club made its views known to the organisers and confirmed that immediate work was required to correct the error.  However, there was never a suggestion that the game would not go ahead.”

A request for comment from  PepsiCo was not returned by the time this article was published.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here