Ocado partners Share a Coke campaign
Online grocer Ocado has partnered with Coca-Cola to allow customers to order Coke bottles with their names on direct from its website.
Customers can choose from one of the 150 names available on 500ml bottles of Coke, Diet Coke or Coke Zero to be delivered with their shopping.
Ocado says the new web functionality and update to its distribution centre automated picking lines saves customers time searching for their chosen names on bottles in supermarkets.
To promote the offer, Ocado is giving away 100 free Share A Coke bottles, carrying the names of its customers’ choosing this week.
Meanwhile, Coca-Cola is currently touring Tesco stores and other high-footfall locations such as theme parks with a vending machine that dispenses limited edition Share A Coke bottles printed with any given name on – beyond offensive words blacklisted by the company.
The Share A Coke campaign has helped the Coca-Cola master brand outpace the growth of its closest rival Pepsi in the three months to 23 June, according to IRI data.
YouGov BrandIndex data suggests the campaign has also helped move consumer perception of the Coca-Cola brand towards the positive end of the scale.
