NatWest courts students with Vine on A Level results day

NatWest is looking to court student customers on A Level results day with an extensive social media, radio and digital campaign offering tips on how to survive university.

The campaign, which launched today (15 August), marks the first time a UK bank has used Twitter’s Vine app, the bank claims.

The bank has released a series of nine 6-second videos on the app offering tips ranging from how to use a pint glass as a speaker to information on the cheque clearing process. The “Be Uniproof” activity is also running across student radio and websites popular with young adults.

The campaign has been designed to point consumers towards its new student account, which offers a free membership to Tastecard, the scheme that gives consumers up to 50 per cent off their bills at thousands of restaurants across the country.

Elsewhere, rival HSBC has paid for a Promoted Tweet today to promote a competition offering 10 £10,000 bursaries to its student bank account customers towards their future education or careers.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here