‘Marketers are the most inspiring bosses’

Marketers are the most likely professionals to rate their bosses as “inspiring” according to a report, which also suggests that inspirational leadership is in short supply across the wider workforce.  

Salary survey
Marketing Week Ball & Hoolihan Salary Survey 2013.

Those employed in the media, marketing, advertising and public relations sectors are most likely to rate their bosses as inspiring – 31 per cent rating them 8 or higher on a scale of 1-10 – according to a YouGov survey commissioned by The Good Relations Group. 

Across the wider workforce British workers gave their managers an average “inspiration quotient” of less than 5.5 out of 10, according to the findings which come after a Government study published earlier this week found only one third of UK employees are “actively engaged at work”.

Kevin Murray, chairman of The Good Relations Group, says: “Without strong leaders to drive that inspiration and engagement, the UK faces a difficult climb out of austerity.”

The survey also showed London is the hotspot for workers “fully engaged” with their careers, with 7 per cent of employees working in the capital claiming they find their bosses “extremely inspiring”.

Meanwhile,  Scotland appears to be a “blackspot” of worker inspiration, with the lowest national figure for people who feel their boss is “extremely inspiring” (2 per cent), and the highest percentage of people who feel their boss is “extremely uninspiring” (16 per cent).

Bosses believe they are more inspiring than their employees, so in response Murray has created a  an online test for bosses to test their leadership abilities and measure themselves against a national average which can be taken here: http://www.languageofleadersbook.com/thinking/.  

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here