Yahoo appoints former Channel 5 boss as European vice president

Yahoo has appointed TV veteran Dawn Airey as senior vice president of its EMEA operation, a move that underlines the company’s commitment to scale up its original content offering as it bids to become a “global digital powerhouse”

Dawn Airey
Dawn Airey, Yahoo! EMEA senior vice president

The former Channel 5 executive, who famously agreed with an interviewer during her tenure as its CEO and chairman that the channel’s core strengths were “films, football and f*cking”, will be responsible for expanding Yahoo’s business in the region and driving its “renaissance”.

She replaces Christophe Parcot, who has served as Yahoo’s interim EMEA lead for the past 18 months. Airey will report into Yahoo chief operating officer Henrique de Castro

De Castro says: “[Airey] is well known for her visionary thinking, operational discipline and leadership skills, and I can’t wait to work with her as we position Yahoo for growth throughout the EMEA region…together with Dawn’s direction and energy, I’m confident that the future is bright for Yahoo! in EMEA.”

Yahoo’s EMEA business reported a 23 per cent drop in revenue year on year to $97m (£62m) in the three months to 30 June.

UK brand tracking data shows the “buzz” around the Yahoo brand – a net balance of the positive and negative things people have heard or said about the brand – has dropped in the 12 months since new CEO Marissa Mayer came on board, although its impression, recommendation and quality scores have improved. 

Airey has worked in the television industry for more than 30 years and most recently was president of CLT-UFA, a subsidiary of the RTL Group. Prior to joining Channel 5, she was managing director of global content at ITV.

She has also held senior roles at BSkyB and Channel 4 and currently serves as chairman of the National Youth Theatre.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here