Greggs is to switch focus to food-on-the-go and away from its traditional bakery business as well as introduce a more customer-focused marketing strategy after a sharp drop in profits for the first half of the year.
Hot weather, British sporting success and the feel-good factor generated by the birth of the Royal Baby helped breathe life into the high street in July with sales hitting a six-year high.
Carlsberg, Audi, Barclays and Chevrolet are looking to tap into the unfolding drama during the upcoming Premier League season by implementing sponsorship campaigns capable of driving fan engagement throughout the tournament.
The IAB’s Affiliate Marketing Council is poised to kick off a campaign to promote online performance networks such as QuidCo and Vouchercodes.co.uk as retail brands in their own right.
Manchester United commercial chiefs took issue with the organisers of a recent match on their Asia Pacific tour over the advertisements for Coca-Cola in the stadium, the arch rival of the club’s official drink partner in the region Pepsi.
The Department for Transport (DfT) has hit back at the Advertising Association’s claim that a reduction in budget for the THINK! anti-drink drive campaign has led to an increase in road deaths, saying the slash in spend has not decreased the initiative’s efficiency.
Sainsbury’s is considering taking legal action in its battle with Tesco over the credibility of their respective price matching schemes.
Twitter has apologised to women who have suffered harassment on its service and has introduced a number of safety updates to tackle abuse on the site.
Facebook has hired senior Google marketer Gary Briggs as its first chief marketing officer.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
This week’s RAJAR results came with the news that 52.2 per cent of the UK now listens to radio via digital channels, giving fresh impetus for plans to press ahead with the delayed switchover from analogue to digital signal. Now I can’t help but feel that radio is about to get a lot more exciting.
Barclays is looking to own all moments of sportsmanship around football with the launch of a major Premier League sponsorship campaign created to help humanise the brand.
The Sun has launched a £10m integrated campaign to mark the launch of its paid-for digital content service Sun+ ahead of the kick off of the upcoming Barclays Premier League.
LG is introducing a new “It’s all possible” brand positioning that will set next to its “Life’s Good” strapline across all future marketing activity, which has been designed to bring more warmth to the brand and “make people smile”.
The Change4Life anti-obesity marketing initiative is set to be refreshed in an attempt to extend the influence of the brand beyond families to adults and ethnic groups.