Crabbie’s is to become the title sponsor of the Grand National as part of a multi-million sponsorship package, as the Halewood International brand continues its strategy of raising brand awareness through backing sports events.
An ad for Pot Noodle that showed a picture of a bikini-clad model next to a spicy variant of the snack and posed the question “which one gets you hotter?” has been been banned for being “crass and degrading”.
Mobile network operator GiffGaff has been cleared of charges that its recent horror-themed ads, featuring decapitated zombies, trivialised violence by the advertising watchdog, despite the TV campaign sparking hundreds of complaints.
Halifax is tapping into the digital vouchering trend by launching a scheme that will offer its customers up to 15 per cent cashback on high street purchases when using their debit or credit cards.
It pays to learn from the best and this issue has an engrossing read that should inspire marketers to think hard about strategy and developing their brand over the long term.
Technology is one of the 12 core elements of the Modern Marketing Manifesto formulated by Marketing Week and Econsultancy. We propose that to be a modern marketer you must be comfortable and adept at procuring and using technology. We believe modern marketers will have increasing ownership of technology.
As outdoor technology continues to develop, brands are finding new ways to combine their experiential campaigns with digital marketing.
Mondelez International is to launch Paralympic-themed campaigns for brands such as Cadbury, Oreo and Philadelphia after signing its first major corporate sponsorship deal to partner the British Paralympic Association (BPA).
Figures to be published tomorrow will reveal that people trust retailers with their personal information significantly less than they used to.
Asda has appointed VCCP Blue to its estimated £100m ad account as the supermarket looks to revamp its marketing to maintain its share of the supermarket sector, which is under increased competition from discounters.
Nando’s is taking its loyalty scheme into the online arena for the first time in an attempt to identify new data-driven marketing opportunities to target customers.
This year’s London Fashion Week has received a “significant increase” in the levels of investment from long-term sponsors and new partners as brands look to leverage the event’s increased international profile and the additional levels of access digital technology opens up for more consumers to experience the annual platform.
Headphone brand Beats by Dr Dre has partnered with rapper Eminem to front a TV campaign to try and capitalise on the buzz around the hip-hop star’s much anticipated forthcoming album.
Scope has appointed a new permanent marketing boss with a brief to develop campaigns that build on the success last year’s Paralympics had in changing attitudes towards disabled people.
Microsoft’s chief executive Steve Ballmer has announced he is to retire within the next 12 months.