The Marketing Week – 23/8/2013
Seb JosephWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Month: August 2013
Asda’s on-pack social media must add more than a ‘Like’
Lara O'ReillyThis week Asda revealed it will add real customer social media recommendations about its Chosen by You range of products to packaging and point of sale in the hope of making its middle of the road option between Smart Price and Extra Special seem a little more human and “emotional”.
Co-op eyes online grocery move
Lara O'ReillyThe Co-operative is to become the latest and last of the big six supermarket to move into the online grocery sector, with trials for its e-commerce set to commence later this year.
The Daily Mirror preps ‘intelligent tabloid’ brand campaign
Russell ParsonsTrinity Mirror is to launch the first brand campaign in almost 10 years for flagship news brand The Daily Mirror that will position it as an “intelligent tabloid”.
Food supplement brands slam ‘inaccurate’ Which? attack
Seb JosephBoots and Seven Seas are among several companies to dismiss what they claim are “confusing” and “inaccurate” accusations from consumer watchdog Which? that they are misleading shoppers when marketing the health credentials of their products
Karen Millen trebles marketing spend for A/W season
Lara O'ReillyDesigner womenswear brand Karen Millen is trebling its marketing spend for this years Autumn/Winter campaign as it hopes to make consumers re-evaluate the brand and spark attention on an international scale.
RIAS shuns stereotypes of over-50s in £2m marketing overhaul
Russell ParsonsSpecialist insurer RIAS is looking to grow its share of the “young” over-50s market by shunning stereotypical images of kindly elderly people in its marcomms in favour of celebrating the diversity, experience and changing lifestyles of those past 50.
Can retailers maintain the summer bounce?
Josie AllchinBy the UK’s standards, we’ve had an excellent summer. Although the weather is beginning to return to the default setting of gloom and drizzle, for a good couple of months we enjoyed record temperatures and glorious sunny days. The national feel-good factor was boosted by the sporting heroics of the likes of Andy Murray and Chris Froome, and the birth of the royal baby.
Top ten Nike ‘Just Do It’ ads
Seb JosephNike’s famous “Just Do It” strapline has been at the centre of many iconic adverts over the years as the brand has gone on to be revered as one of the most innovative advertisers in the industry. As the company celebrates the 25th anniversary of its famous slogan, Marketing Week picks out ten of the most memorable ads it has graced during that time.
Virgin Media signs Christine Ohuruogu
Lara O'ReillyVirgin Media has added to its staple of gold medal winning brand ambassadors by signing a sponsorship deal with two time world champion 400m runner Christine Ohuruogu.
Nike drafts in Bradley Cooper and Serena Williams for ‘Just Do It’ anniversary ad
Seb JosephNike is celebrating the 25th anniversary of its iconic “Just Do It” strapline by challenging fans worldwide to push themselves to “new limits” through a series of digital tests.
Heinz UK marketing roles at risk
Russell ParsonsHeinz could axe a number of marketing and innovation jobs as part of a business-wide restructure that could see then food manufacturer axe 250 roles across the UK and Ireland.
Research incites fresh debate around the future of the high street
Mindi ChahalThe debate around the future of the high street may have simmered down since the flurry of closures at the beginning of this year but physical stores are still under threat, as new insights reveal.
Will Apple lovers be disgruntled when everyone has an iPhone?
Branwell JohnsonApple is rarely out of the business headlines but inveterate Apple watchers and those with an interest in all things related to smartphones – which should mean all marketers – need to be up to speed on the latest developments.
ASA clears controversial Marmite ad
Lara O'ReillyThe advertising watchdog has decided not to investigate the controversial “animal cruelty” Marmite ad that has sparked hundreds of complaints to the regulator, saying the spot is “unlikely to cause serious or widespread offence”.