A payday loan brand, Sunny, that promises to be a transparent antidote to rivals which prioritise “speed and convenience” over customer experience has become the latest entrant in the controversial sector.
Google has been granted a set of patents for eye-tracking advertising technology, which could detect when a person is looking at an advert – be it online or offline – and infer their emotional response to it.
Reckitt Benckiser (RB) is talking with retailers to try and find ways to “de-escalate” the volume of price promotions on its brands after claiming previous “mad” levels have reduced the effectiveness of wider marketing campaigns.
GSK has consolidated its Lucozade and Ribena brands into one business as part of a wider restructure of its consumer healthcare division as it looks to ensure a “smooth and swift transition” for its drinks brands’ planned sale.
Organisers of the Glasgow 2014 Commonwealth Games are launching a marketing campaign starring Olympic Gold medallists Jessica Ennis-Hill and Nicola Adams to promote a million tickets going on sale for next summer’s event.
BT Sport drew in a peak of 764,000 viewers to its broadcast of the opening Premier League game, Liverpool versus Stoke City, achieving a similar audience to ESPN’s broadcast of the first game last season.
Marks and Spencer is hoping an eclectic mix of “leading lady” Britons including Dame Helen Mirren, singer Ellie Goulding and artist Tracey Emin will help it reverse long-term decline in sales of its womenswear.
Google’s ongoing bid to bolster its cost per click (CPC) rate is accelerating with the roll out of new ad extension tools it claims will help improve engagement with people searching for products across multiple devices.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
We’re all familiar with the much-fabled Minority Report advertising scene where Tom Cruise’s character is bombarded with commercial messaging that uses some variety of technology to generate a personalised call-to-action that even cites him by name.
The Sun has appointed former BBC Worldwide customer retention director David Robinson as its marketing director as it looks to boost the profile and user base of the newspaper’s paid-for digital offering Sun+.
Tesco has penned a seven-figure deal with ITV to sponsor period drama Downton Abbey, marketing its Finest range’s first ever TV sponsorship.
Facebook has confirmed reports it is testing a mobile payments feature, which could provide it with an additional revenue stream to support its growing advertising business and pitch it head to head with eBay-owned PayPal.
BT Sport has agreed what it claims is a “ground-breaking” deal with Premier League club Manchester City to give its viewers access to exclusive content on the team.
Marketers are the most likely professionals to rate their bosses as “inspiring” according to a report, which also suggests that inspirational leadership is in short supply across the wider workforce.