ESPN is to use its suite of mobile apps to spearhead its charge to reposition itself among digital-savvy audiences after the loss of its top-flight British footballing rights, and the entry of big-spending BT Sport.
Facebook has revealed its UK daily active user figures for the first time as it looks to address recent “misinformation” from third-party data sources that has suggested many of the social network’s users were suffering “Facebook fatigue”.
A year ago this week, the nation was celebrating after the end of the Olympics, when London and the rest of the country amazed the world with a Games that was superbly organised and brilliantly exciting. Team GB had won 65 medals – including 29 gold –and the closing ceremony had been watched by 750 million people globally.
Affiliate marketing can help struggling publishers to generate income from online media and provide brands with a platform to reach and engage with new audiences.
This week I attended our CSR board meeting. My brand takes corporate responsibility seriously – the chief executive takes a personal interest, as does the board. I’m sure this is common in many companies these days. Brand reputation is a defining point in meeting the needs of demanding customers.
If you’re planning a late summer holiday, you may be thinking about packing a business book or two. In which case, this article may put you off because it’s a story of how reading business books can be damaging to your company’s health.
New methods of financing business not only help brands to launch or grow, they also enable marketers to get closer to customers.
One year on from the London Paralympics many brands continue to underserve disabled people as a consumer base despite their spending being worth over £80bn annually.
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Well, that’s the campaign of the year sorted for 2013. Congratulations to the Marmite brand team at Unilever and their agency adam&eveDDB. There are eight very impressive reasons why marketers should love the new Marmite “neglect” work.
The Government is finally waking up to the scale of the problem with spam texts and nuisance calls. Phone networks and direct marketers must act now, or risk a public perception that they profit from people’s misery.
The City of London Corporation has ordered an outdoor messaging firm operating a network of ‘smart bins’ that collect data from passing smartphone users to stop over fears the practice is falling foul of legal requirements.
Sainsbury’s has switched from annual to long-term planning of marketing activity in an attempt to to better co-ordinate with all customer-facing business units.
BT Sport has launched a print advertising campaign congratulating itself on reaching the landmark 1 million subscribers mark – an early sign its major advertising spend is converting viewers to the service.
Complicated privacy policies have led to a drop in consumer awareness of the extent brands collect and use data for marketing campaigns in the past 12 months, according to a study by Deloitte.