Camelot hopes to bolster its ongoing ‘new dawn’ marketing strategy by establishing a more reciprocal relationship with Lotto players and encouraging its retail partners to become more proactive brand advocates.
The new financial services brand from 118 118 will use “ we’ve got your back” as a strapline to push its personal loan products.
PDSA, the veterinary charity, has ended its long search for a marketing director by hiring former Dunlop, Thomson and Nissan marketer Maria Heckel.
Mondelez International will promote the impact coffee drinkers can have on its supply and demand chain more than it has done in the past for brands such as Kenco and Carte Noire as part of a wider 2014 marketing drive to capitalise on the rising demand for quality roasts.
Joanna Lumley is to star in a series of bizarre TV ads for Sky, where she impersonates characters from hit TV show Game of Thrones to highlight the broadcaster’s array of content available via its TV boxset service.
Social news site Buzzfeed has poached Will Hayward from the Wall Street Journal to become its first advertising executive outside of the US as the company continues to grow its presence outside of its home market.
Diageo is to extend its Johnnie Walker House experiential hubs to markets beyond Asia in an attempt to lure wealthy travellers to its sites and exploit the growing demand for luxury spirits.
UKTV is looking to increase the touchpoints its brands interact with consumers with beyond the TV screen by increasing its experiential, CSR and digital output as it looks to build on a strong financial year where it achieved its highest ever share of viewers and record revenues.
John Lewis is launching a multimedia marketing campaign to support the trial of a new click-and-collect service that will allow shoppers to pick up their purchases from Spar, Costcutter and McColl.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
We’re coming to the end of Social Media Week London, which many mock as an industry-wide mutual back-slapping exercise, but if you pay attention, you can actually learn something. This week I even learnt why marketers should use Google+.
McDonald’s is expanding its healthy-eating commitment by offering fruit and vegetables options as part of its meal deals and marketing healthier alternatives to children amid growing pressure from governments and consumers to help tackle obesity.
The Health Lottery is preparing to launch a multimedia campaign aimed at picking up disgruntled Lotto players unhappy about the price increase.
Nike says its decision to focus more resources on marketing its core running, football and basketball categories has paid dividends as it reported a 8 per cent increase in revenue in its latest fiscal quarter.
Red Bull has escaped censure from the advertising watchdog over a controversial campaign some viewers felt made light of the lives lost in the sinking of the Titanic by implying they could have survived if they consumed the energy drink.