Argos appoints Ladbrokes’ Stephen Vowles as marketing director

Argos is hiring Stephen Vowles as its new marketing head with a remit to make the firm more consumer centric as it focuses on digital retail.


He will join Argos on September 30, reporting to managing director John Walden and becoming a member of the executive board.

His responsibilities include heading up Argos’ efforts in marketing and brand strategy, planning, communication, promotions, consumer insight and analytics, personalised marketing, own brand management and customer experience management.

Vowles joins Argos from Ladbrokes, where he was customer experience director and chief marketer. While there he was responsible for building up a marketing strategy across traditional and digital channels and for forging a partnership with Playtech, an online gambling software firm.

He replaces Steve Foulser, who was a caretaker in the role after Karen MacLachlan left Argos back in May to pursue other interests.

Walden says: “Vowles will play a pivotal role within the leadership team as the ‘voice of the customer’ within Argos, leading the drive to become a more consumer centric company and the repositioning of the brand and customer experience to be a universally appealing digital retail leader.”

Vowles’ appointment comes as Argos ups its focus on multi-channel retail amid growing competition from the likes of Amazon. The retailer announced a new strategic vision in October last year that included plans to close or move 75 stores and invest £100m in its IT operations to develop its online, mobile and tablet channels.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here