The updated search strategy is the culmination of a two-year project with digital marketing agency DigitasLBi to consolidate its web content across Europe in order to ensure its content as a cohesive message.
Honda also hopes the change will help its web pages perform better, such as a quicker page load times and better search rankings, as well as optimise content across mobile and desktop devices.
Jon Gibson, Honda Europe digital marketing manager, says: “Previously the pages were localised, and some where getting a bit out of date and off-message.
“Now we’ll also be able to better perform on search because of things like improved page load times – this is a real indicator of a quality site in Google’s eyes.”
Gibson also adds that the enhanced search strategy will primarily be used to support the launch of the Honda Civic Tourer vehicle, which it unveiled recently at this month’s Frankfurt Motor Show.
“Plus we’ll be able to update the site(s) with better, richer content [which also performs well given recent updates to Google’s search algorithms],” he adds.
Changes to Google’s search algorithms can have a serious impact on brands’ web presence with Moneysupermarket blaming a recent drop in revenue to the change.