H&M signs up Gisele as new face and voice of brand

H&M has signed up the world’s highest earning supermodel Gisele to front its autumn/winter fashion campaign.

Gisele will model the collection and appear in TV and online advertising launching on 12 September, where she will sing a cover of The Kings song “All Day And All Of The Night”. The retailer has posted a behind the scenes video on YouTube and its website today (4 September).

The track will be available from HM.com and on iTunes, where H&M will make a donation to children’s charity UNICEF for each download.

Previously faces of H&M’s female collections have included Beyonce, Lana del Ray, Lara Stone and Cara Delevigne.

On the menswear side, David Beckham is currently starring in an online and POS campaign promoting its Bodywear underwear range.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here