Topshop CMO leaves to form own agency

Topshop’s first chief marketing officer Justin Cooke is leaving the retailer after just over a year in the role to form his own consultancy.

Innovate 7
Innovate 7, former Topshop CMO Justin Cooke’s new agency.

Marketing service agency Innovate7 promises to “bring innovation to business” and “disrupt industries”, according to its website, which also says its clients are in the music, fashion, technology, sport, publishing and automotive sectors.

The consultancy claims to be developing technology it believes will “change the world”, having secured investment and partnership from one of the world’s largest media groups alongside private funding.

Cooke joined Topshop in June last year in the then newly-created chief marketing officer role and worked closely with founder of Topshop parent group Arcadia and the retailer’s managing director Mary Homer. 

He was responsible for marketing the retailer overseas, particularly in the US and China. Topshop did not respond to a request for comment about whether the retailer has appointed a replacement.

Cooke joined Topshop from Burberry, where he was vice president of PR, events, copy and translation. There, he was credited with playing a major role in the revival of the British heritage fashion brand during his six year tenure there.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here