Diageo names global Smirnoff brand chief

Diageo has promoted marketing and innovation director for Australia Matt Bruhn to replace the outgoing Simon Burch as the global brand director for its flagship Smirnoff vodka brand.

Smirnoff

Bruhn starts in the role next month and will report to David Gates, head of premium core brands.

He assumes oversight of Smirnoff’s marketing worldwide and will be tasked with managing its revamped brand strategy following the appointment of its new global agency 72andSunny last month. Diageo wants to refresh the flagship brand in an attempt to stay ahead of rivals such as Absolut, which has just unveiled a long term marketing platform to boost its appeal with younger, more affluent drinkers.

Bruhn has held a number of senior roles at the company including senior vice president of its vodka, rum and tequila brands and most recently headed up Diageo’s marketing and innovation activity in Australia. He is credited with repositioning the  Bundaberg Rum in the region through the introduction of more premium products.

He replaces Simon Burch who is leaving the business after seven years to pursue other opportunities.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here